Date: 7 December 2020
Foodland have raised over $35,000 for the South Australian Country Women’s Association, thanks to their Scone Drive and Mighty South Aussie Cake Off initiatives, as well as their Community Chest Program.
The funds raised have gone a long way to filling the gap left in SACWA’s fundraising efforts, due to the cancellation of the Royal Adelaide Show.
The Scone Drive initiative saw special SACWA-branded scones sold throughout Foodland stores during September, with $1 from each pack going to the organisation, raising a total of $10,000.
Foodland CEO, Franklin dos Santos, said: “Vili’s were generous enough to provide us with the facilities and labour to make the scones, Laucke Flour Mills donated one tonne of their flour mix, and the fruit scones are made with Nature’s Delight premium, five-crown sultanas – they donated a whopping 600 kilos of them to make this project happen.”
“We’d like to thank all of our customers for rallying around us to support the SACWA.”
Foodland has also supported SACWA through their Mighty South Aussie cake off competition, which was part of the Royal Adelaide Show’s #TheShowAtHome campaign.
Foodland received 250 entries into the virtual cake decorating competition, with entrants required to upload a photo of their cake to the Royal Adelaide Show website, along with a brief summary of the story behind their creation.
The first prize, which included an ultimate baking hamper, a 2021 family pass to the Royal Adelaide Show, and a $200 Foodland Gift Card was won by Zoe G. for her Alice in Wonderland cake.
The competition was sponsored CSR, GLAD, Nestle, White Wings and Western Star, with part proceeds going directly to the SACWA. Foodland raised an additional $5000 from this initiative.
In addition to these funds raised, Foodland donated a further $20,000 to the SACWA through their Community Chest Program.
“Foodland is proud to support an organisation like SACWA – who are as passionate about supporting the community as we are – throughout this tough period,” Mr dos Santos said.
“We look forward to working with this wonderful organisation closely in the future.”