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Foodland Raises Vital Funds for South Australian Cancer Research

Foodland Supermarkets has raised more than $46,000 through their Cancer Awareness Month initiative this October.

Foodland’s Cancer Awareness Month, which is now in its second year, is a campaign that aims to generate awareness and ultimately raise funds for cancer research, prevention and care in South Australia.

The initiative raises money for two leading South Australian cancer-research organisations—Flinders Foundation and Cancer Council SA, through the purchase of selected bakery items from sponsoring brands of the campaign—Vilis, Balfours, Mission, Tip Top, Wonder and Baker’s Oven.

Flinders Foundation and Cancer Council SA, who are both proud long-term charity partners of Foodland, are humbled to be part of the initiative for the second year in a row.

“With the contribution from Foodland’s Cancer Awareness Month, this research could help turn our hopes for cures and better treatments into reality,” Ross Verschoor, Executive Director at Flinders Foundation, says. “The Cancer Awareness Month initiative is an incredible campaign and a great way to bring community together to make a real difference in the lives of people affected by cancer. The funds contribute to more than 10 cancer research grants to help make new discoveries into a range of cancer, including breast, bowel, prostate and brain.”

“We extend our sincere thanks to Foodland, along with its generous suppliers and customers for helping give cancer patients and their families hope for a cancer-free future. Together we can prevent, cure and care.”

Lincoln Size, Chief Executive of Cancer Council SA also adds: “As a community funded organisation we rely on the generosity of South Australian businesses like Foodland and are incredibly grateful for their ongoing support.”

“The money raised through Foodland’s Cancer Awareness Month will enable us to invest in vital programs and services like Cancer Council 13 11 20, which last year provided information and support to more than 5,200 South Australians,” she says. “It also supports our lodges on Greenhill Road and Dequetteville Terrace, which last year provided 33,000 nights of accommodation to those travelling to Adelaide for cancer treatment and Cancer Council’s Beat Cancer Project, which currently funds some of the state’s best and brightest cancer researchers.”

“It’s only through the support of these businesses like Foodland, as well as the wider South Australian community that we are able to continue this critical work across cancer research, prevention and support that will get us closer to a cancer free future every day.”

Franklin dos Santos, Chief Executive Officer at Foodland Supermarkets, is proud of the initiative and echoes the sentiments of Flinders Foundation and Cancer Council SA

“As the Mighty South Aussies, one of our biggest objectives is supporting our local community,” he says. “Statistics tell us that every single one of us in our community has been affected by cancer in some way. Therefore, we feel it is our responsibility at Foodland to raise further awareness and contribute to fighting these diseases that affects us all so deeply.”

“We hope that our initiatives with the two organisations—not only Cancer Awareness Month, but the initiatives we run throughout the year—makes a real impact to the lives of South Australians.”

For more information on cancer awareness and to raise funds for a cure outside of Cancer Awareness Month, please visit and