Foodland to Support New Charity Foundation

Independent South Australian supermarket chain, Foodland, will continue its support for the charity work
undertaken by the McGuinness McDermott Foundation.

The Foundation is expected to be relaunched shortly under a new name following the recent resignation of
co-founder Tony McGuinness.

Foodland’s Chief Executive, Mr Russell Markham, said Foodland strongly supported the charity’s aim of
assisting sick children, principally by raising money for the oncology unit at the Women’s and Children’s
Hospital.

“We have been in close contact with the MMF’s other co-founder, Chris McDermott in recent days and will offer our strong support to the new Foundation that replaces the MMF,” he said.

“Foodland has been a substantial donor to the MMF over the years and is presently running a major fundraiser through the 2010 Foodland Charity Holiday House promotion.
“That promotion is expected to raise more than $300,000, which will now be directed to the new Foundation, which we understand will be called Little Heroes Foundation.”

Mr Markham said he did not believe recent events would have any signifi cant impact on the 2010 Foodland Charity Holiday House promotion or Foodland’s charity work.

Under the Holiday House promotion, shoppers who purchased any two specially highlighted products from their local Foodland store and attach the receipt are eligible to win one of eight monthly draws.

Each winner of the monthly draw wins a $5000 Foodland voucher and a representative key.

“At the end of the promotion, the eight monthly winners will each draw a real key, one of which will open the door to the Foodland Charity Holiday Home,” he said.

“The person whose key opens the door will win the home and I am sure they will be absolutely thrilled with it.”

Mr Markham said a similar promotion two years ago raised more than $220,000 for charity and he was confident the new promotion would raise a similar amount.

The Foodland Charity Home, located at 80 Offshore Drive, Middleton Shores, is an energy effi cient EFusion
home from Red Ochre Homes designer collection. It features three large bedrooms and two bathrooms with alfresco outdoor living areas.

The home comes fully furnished and is valued at more than $450,000 with the overall prize pool for the competition reaching $520,000.

A unique home worth winning!

SEPTEMBER 20th, 2010

The Foodland Charity Holiday Home is definitely unique in its look, its design and the way it has been
constructed.

From the EFusion range by Red Ochre Homes, this holiday home has been created from individual modules
that have been architecturally designed by renowned environmental architect John Maitland of Energy
Architecture.

EFusion’s beautiful design incorporates flexible modular components that can be configured in a variety of ways to suit site and lifestyle and is designed to stay naturally cooler in summer and warmer in winter.

These homes can be built in as little as 8 weeks, are flexible in design, are energy efficient, are aesthetically
appealing with a very unique look and are very affordable.

It’s the total housing package in todays’ environmentally conscious world by Red Ochre Homes who are
definitely ‘taking housing further’.

Visit the home today and experience the Red Ochre difference.
Lot 80 Offshore Drive, Middleton Shores
Friday, Saturday & Sunday 12 – 4pm

Furnished and decorated by Zest for Living the total house and land package ready to move in is worth
more than $450,000 - so it’s definitely a unique home worth winning!

To see further images and a virtual tour of the home, simply visit our website www.redochrehomes.com.au/holidayhome or
contact us on (08) 8252 6255 to find out more information about Red Ochre Homes.